Instagram has nearly completed its transformation from a simple photo-sharing app into a full-fledged marketing platform. According to a survey on marketing for small businesses, the number one way for marketing teams to build brand awareness is through social media.
In addition, when asked where they saw the best opportunity for gaining customers, they indicated it was through social media.
Due to this, we asked where they planned to increase their spending in 2022 and the years to come; among the top three answers was social media marketing.
Here are some of the newest features of the platform! Instagram has released dozens of new tools for businesses over the last year, including advanced analytics, shoppable Instagram posts, ways to drive traffic from Instagram Stories, and IGTV, the new standalone video platform.
It pays to build an Instagram presence regardless of whether you work in e-commerce, education, or media and publishing. But if you want to win, you need to know the platform (and your audience) inside and out, including what kind of content resonates best, how to build an Instagram Stories strategy, and how to track your metrics and KPIs.
Instagram offers huge opportunities for e-commerce businesses looking to showcase their products because of its visual nature. Many businesses have discovered that building a visual presence on Instagram can greatly improve their eCommerce marketing, whether through regular photos, videos, or Instagram Stories.
Make sure that every decision you make moves you closer to your goals and hire professionals to audit your account!
Once a professional digital manager has completed your Instagram audit, you will have defined your Instagram business goals and objectives, defined your branding and voice, established your content aesthetic, assessed your current engagement strategy, and refined your hashtag strategy enough to do the work yourself.